Audience Questionnaire
Circle your answer
Demographics
1. What gender are you?
Male Female
2. How old are you?
14 and under 15-18 19-25 26-30 30+
3. How would you classify yourself?
Caucasian Black Arabic Asian Multiracial
Other ________________________________________________
4. What is your religion?
Catholic Christian Muslim Sikh Hindu Atheist
Other ________________________________________________
5. What class are you?
Working class Middle class Upper class
Psychographic
6. What are your interests?
Art/Drama Maths/Science English Sport
7. When you are socialising with friends where would you go?
Park Cinema Party
Sports (e.g. tennis football or ice-skating) Club
8. How would you describe yourself?
Aspirational Fitting In Succeeding Exploring Struggling
Other ________________________________________________
9. How confident do you think you are? (from 1 – 10, 10 = very confident)]
________________________________________________
10. How would describe your daily activities?
Active Lazy School Personal
Other ________________________________________________
Music
11. What genre do you usually listen to?
Indie Rock R’n’B Rap Pop Classical
Other ________________________________________________
12. Where do you usually view/listen to music?
Youtube Spotify Last.fm CD’s
13. Do you enjoy music videos or would you rather just listen to the music?
Music videos Just music
14. How do you usually get music?
CD’s Downloads
15. What themes do you expect in songs/videos?
Love/relationships Hate Death Friendship/partying
Indie Music
16. In an Indie video what characters do you expect?
Male Female
17. How do you expect the characters to dress/appear?
Scruffy Classy Common
Upper class Working class Middle class
18. What Indie bands do you know/like?
Arctic Monkeys Strokes Florence + The Machine
The Vaccines Jamie T
Other ________________________________________________
19. What kind of videos do you like to watch?
Performative Narrative Mix (of p&n) Conceptual
Performative = performance e.g. a concert
* Narrative = a story based on the lyrics
* Conceptual = unrelated to the lyrics
20. What settings would you expect in an Indie video?
Parties Nature Empty buildings Concert
Other ________________________________________________
