Age
Our target age range for our music video is 15-18, although other people around this age will also be appropriate for the video. This is the most popular age range for the indie genre.
Gender
We will aim the products at both male and female genre. Males will aspire to be the band members whilst females will be attracted to them.
Class/Status
The target audience is working class and middle class people as they can relate to the characters and aspire to be like them.
Interests/Hobbies
Our target audience will be interested in music and going to gigs as this is main focus of the indie genre (the music itself). They will also be interested in themes shown in indie videos, such as partying and socialising with friends.
Expectations of the Indie Genre
The target audience will expect masculine male characters who are portrayed as scruffy-looking although middle-class.
